Silverstripe is a renowned digital agency in Wellington. Their open-source CMS powers expansive websites across the globe, and their local team designs, builds and maintains excellent digital experiences for commercial and government clients in Aotearoa.

As a designer at Aro Digital, I was the Creative Lead for our LinkedIn campaigns that showcased their exceptional service to leadership in the private and public sector.

Our priority audiences were the people who are in charge of improving customer experience, and the people who work closely day to day with maintaining digital experiences.

We highlighted the incredible customer experience that collaborating with Silverstripe delivers through visual rhetoric and concise copy.

Silverstripe’s design is bold, clean and restrained. I worked closely with Silverstripe’s team to extend the brand language in advertising without losing the essence of Silverstripe’s look and feel. The blueprint aesthetic became a popular approach.

These visual metaphors took a sometimes complex service offering and simplified it. This was a paramount design priority because people’s attention is fickle in digital advertising.

We collaborated closely with Silverstripe to use case studies and testimonials in advertising. This added social proof and directed people to further explore Silverstripe’s talents.

Our collaboration with Silverstripe elevated their advertising with scroll-stopping visual rhetoric that clearly communicated their service offering.