Bolton Hotel
Bolton Hotel is a premium independent hotel in the heart of Wellington. I worked closely with my colleague Galena Ilg to develop fresh and show-stopping digital advertising. Our goal? Attract people to book a stay and dine in their sparkling Artisan Restaurant.
Bolton Hotel has a premium brand that exudes quality, comfort and an artistic heart. Galena developed incredible ideas to attract audience attention. I took her creative direction and developed the static and motion assets that lift the exquisite design into new directions.
Our testimonials blended the best of Bolton in innovative ways. We integrated Rita Angus to harken back to the roots of the hotel. Our collaging testimonials showcased the Bolton experience in fresh ways.
Paul Johnson from Bolton Hotel is an excellent collaborator. He provided incredible video assets for us to utilise. With it, I created motion graphics to catch attention with a tactile aesthetic.
In our work with Bolton, we’ve used nostalgic elements like slide shows and textured with torn paper. Every element, movement and composition has been designed to catch interest and project joyous quality. In a world of stale and emotionless advertising, we wanted to show off Bolton’s wonderful heart.